Make the Technology Adoption Life Cycle Cash In for You
Just because the [tag-self]Technology Adoption Life Cycle[/tag-self] is dead-on accurate doesnt mean its easy to implement. Its not. Each of the 5 market segments you see in the graph above has its own set of psychographics. That means as your product matures in the marketplace, your marketing copy has to change with as well. If it doesnt, you might be sending a message to a conservative Late Majority member that would resonate only with an Early Adopter. Im sure you can guess the result: dismal quarterly sales figures.
