Samples
Borland Software - As a 10+ veteran of the IT industry, I’ve studied software development under object modeling guru, Peter Coad. When Borland purchased his company (TogetherSoft), they asked me to write a whitepaper they could use to promote their Together product both to business stakeholder as well as technical architects.
The result was the white paper you see at this link: Solving Object Modeling’s Shortfalls. In addition to writing the whitepaper, I also did the online product demos on their landing page. These promotions generate sales leads that have kept Borland Together in the top-5 best selling products for Borland Software since 2002.
Soundview Publications / Second Opinion Newsletter - Under the guidance of copywriting superstar, Parris Lampropoulos, I wrote an insert promotion for a book on the alternative health procedure, prolotherapy. The insert went out in an issue of their paper newsletter, Second Opinion, featuring Dr. Jay Rowan.
Healthy Resolve - This company sells health supplements as a subscription. Customers sign up online to have their supplements delivered to them via auto-shipment. I wrote a complete retention series (7 different pieces) for the purpose of encouraging current customers to renew their subscriptions. These direct mail pieces included a welcome letter, a faux newsletter, a retention postcard, a competing products matrix, business reply envelope (BRE) copy, and an “I’m worried about you” letter as a strong personal appeal from doctor-to-patient to renew their subscriptions. The promotion was a success and is still being used today.
Schaeffer Research - Investment guru, Bernie Schaeffer, has created a huge email list of loyal followers. These people get his investment tips via email several times a week. Some of his content is accompanied by offers to buy one of more of his products. I wrote an 8-page email sales letter for The New Thinking In Technical Analysis, a book in which Bernie contributed one chapter. Sales from this promotion tied the existing control on the first mailing.
Wisdom’s Edge - Noted Christian author, Steve Kroening, writes and publishes this weekly online e-zine. His encouraging words of faith and Christian wisdom inspire the thousands who subscribe to his email list. I write the sales copy for all products in his shopping cart. I also write an occasional Christian faith-based article for his newsletter. I wrote the landing page for his ezine launch two years ago. The copy encouraged people on other mailing lists to sign up for Wisdom’s Edge. This landing page increased his email list by over 700% in just 4 hours and is still in use today!
Business Reform Magazine - This landing page promoted one of their product bundles, “The Christian Business Success Pack.” It pulled better than any other promotion the magazine had ever run. But what really amazed them was the time frame in which it ran the week of New Year’s Day when most people are visiting relatives and are away from their computers.
Horse IQ - My daughter, Sierra, publishes this equestrian health blog. As a 2-time
